Set-Up Guide

If you're a new seller with us, we are delighted to have you here. If you're an existing seller, feel free to read through in case you find some good optimising tips that we've added since you joined.

To make the set up easier for everyone, please follow this guide in full to ensure your shop is 100% ready to sell & accept payments. 

This page includes all of the information you need, we have added in all of the frequently asked questions and tried to be as informative as possible.

If at any stage you are unsure of something and would like to reach out, please email us. 

hello@sydneyartisancollective.com.au 

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70
Handmade Businesses Sell With Us
4100
Customer Visits Per Month
1300
Email Subscribers

Lets Begin

1

Check & Complete Your Profile

Dashboard > Profile > My Account

Don't forget to enter your returns policy and ensure it complies with ACCC

When adding photos, you must follow the dimensions given, failure to do so will result in the shop launch being delayed.

We have created multiple Canva templates for the banner, feel free to have a look and use them if you like. If you're unfamiliar with Canva, it's a game changer for small businesses and extremely easy to use. Drag and drop your images to replace the existing images in the templates. 
2

Join The Socials

Join the Sellers Only Group 
Post in here to ask business related questions

This group is full of customers and it's everyone's responsibility to keep the group active. Share videos, photos, new releases  and most importantly, comment on each other's posts.

Like our Facebook Page and follow us on Instagram

If you use linktree in your IG bio, don't forget to add your ACA shop!
3

Upload A Product

Products > Product Listings > Add Product (top right)

  • Read the instructions provided on the page when uploading to ensure your products are not denied.
  • Product approval time is 3 days Mon-Fri, if you upload over the weekend, your products may not be approved until Wednesday.
  • Product photos must be square and JPEG format
  • Images must not include filters, text overlays, or business cards. Jewellery must not be displayed on the card in the first 2 images. Images should be beautifully styled and presentable, think about what you would see on David Jones for example, this is the standard we're aiming for.
  • Try to avoid saying things like "get in touch if you have any questions" as there is currently no section where customers can ask you a question.
  • Hyperlink back to your shop to keep customers shopping with you. Check out how Frankie In The City have done it here in their last paragraph.
  • Use the "Custom Options" section as a note to seller on every product.

4

Adding Tags to Products

This one is a tricky one to explain, but we'll do our best. Tags must be true to the product, e.g. no using the "gifts for newborns" if the product is a pair of earrings for example. 

The "New" and "Best Seller" tags can only be used on ONE product when you're uploading multiple products at the same time. Using these tags push the product to the "What's New" and "Best Sellers" sections on the homepage. Using these tags on all of your items when uploading lots of products will push everyone else off this section and flood the area with your items only. 

We like to keep it fair and give everyone the opportunity to feature on the homepage using these tags. To clarify "new" can be used for one product and "best seller" can be used for a different product. 

If you need further clarification, email us and we'll schedule a call to explain further.
5

Shipping Requirements

Shipping must be included in the product price. 
Please use the Shipping Calculator to help you determine how much you should add to your product.

Dashboard > resources > free shipping calculator

Products must be shipped within 5 business days unless your items are made to order. You must fulfil the item from the dashboard and include the tracking information asap after shipping the item. Penalty fees may apply if the customer receives their package and the order still appears as unfulfilled in the system. 
6

Upload To The Drive

Want to be featured on our home page and promoted through our socials? We need your content!

Please create a folder for yourself in our Google Drive.

Dashboard > resources > google drive

It's always a good idea to give us a heads up when you've uploaded new content into the google drive because we don't get notified.

Do you have IG reels or TikTok videos we can use? Please also add them to the drive and give us a heads up. Reels and Tiktoks are great exposure for you and we would love to promote you this way.
7

Link Your Domain (optional)

Some ACA sellers have closed their ecommerce stores and are now pointing all customers to checkout via their shop on ACA.

Others who didn't have a website to begin with have purchased their own domain names and are redirecting it to their ACA shop, this is great if you want to create business cards for markets and keep a professional URL.

If this is something you would like to do, please let us know so we can assist you.
8

Add Us To Your Platforms

Do you use linktree in your Instagram? Please add your ACA shop link to it. If everyone does this, we will reach a very wide audience.

Do you have a "stockist" section on your website? Please add the ACA wesbsite to your list of stockist.

In the Seller Ts & Cs, it is a requirement for all sellers to regularly post about their involvement with ACA. 

Those who post about us regularly and help the growth of the platform will be the first people we think of when we have exciting opportunities and publications in magazines. Lets grow this collective together!

Set-up Completed ✔

You're all set to receive orders! Scroll down to find our FAQs and tips on how to optimise your shop and products for even better conversion.

Frequently Asked Questions

Where do I enter shipping info?

Shipping must be included in the product price. If everyone had a shipping charge of $10 and the customer purchased five items from five different brands, the shipping charge in the cart would appear as $50. We strongly believe this would result in customers abandoning their carts, ask yourself, what would you do if you were online shopping and the shipping came to $50 for 5 items?
 
Please use the free shipping calculator located under the resources tab, in most cases, you won't need to add the entire shipping amonunt to every product. 

Why do product images need to be square?

When product images are uploaded in different shapes such as square and rectangle, the alignment of the website will be thrown off. The customer browsing experience would be extremely poor. 

If you have rectangle images that you would really like to include in the listing, these can be placed as the third or fourth image. The first two images must remain square.

What's the Photobox and how do I join?

The photobox is a collaboration ACA has with a product photographer in Melbourne called Brooke. Brooke has an exceptional eye for product photography and has given ACA sellers a special price to have their products photographed. 

Each month, sellers who would like to have some photos taken, send their items to Brooke with a returns label. Brooke will invoice each seller, take the images and send the items back. 

There is usually a waiting list for the photobox, some sellers have committed to one product per month until they have had their whole range photographed. If you would like to take part, please email us. 

Photobox pricing: 
1 Product: $50 + Shipping

What you get:
1 x Styled or Modelled Image
2 x E-commerce images (plain close-ups, showing off the details of the product)

Can I host my own sale?

Yes, of course! 

To place a product on sale, put the original RRP in the compare at field, and the new discounted price in the price field, and don't forget to use the "sale" tag to push the product into the sale category.

Each year, we take part in the major sale events such as EOFY, BFCM, Boxing Day etc. You will be given the option to opt in or out closer to the date.

Don't forget to promote your sale items it in the VIP group! 

How can I optimise my products to sell more?

Just like a normal website, you need to be mindful about the keywords you use in your products and shop description. Here are some things you can do to optimise your products:

Product Titles
Use the product title to not only tell your customers what the product is, but to also let Google know. For example, if you are a brand who makes soaps and you upload a product with the name "Lavender", search engines won't know your product is a Lavender Soap unless you put the word "Soap" in. 

This is the same for our own search function on the site. If a customer searches for the term "soap", your listing will not appear unless "soap" is in the title.

Product Description
Tell a story! Your customer has clicked to see your product in more detail, so give them the details. 

Photography
Having beautiful imagery will improve your conversion rate. If you are struggling to take your own photos, check out the FAQ above regarding the Photobox. 

Read Shopify's blog on improving product listings
Dashboard > resources > Tips to improve product pages

Implementing SEO to my listings

Keywords are SO important when you're building your products. It helps you rank on google and helps people find your product. 

Using the right keywords for your product can bring you more visibility and sales.

There are many keyword tools out there to use, some are expensive and others are free. We recommend ubersuggest by Neil Patel, there's a free version that will allow you to find the right keywords to use in your product descriptions and titles. 

ACA may make slight adjustments to some product descriptions to help with SEO, however, it is the responsibility of all brands to have good product descriptions with SEO in mind. Google will crawl our site with their bots and index each page accordingly. With over 1000 products on the ACA site, we can't optimise every product. If you would like our copywriter to re-write your product descriptions with SEO in mind, please get in touch. 

What's the corporate category?

The corporate category is aimed at corporate companies and businesses who want to purchase items in bulk for discounted rates. 

We work with our brands to upload one item into the corporate category, and the item must be approved by the ACA team. 

The largest corporate order we have received is for 700 items. The lowest was for 40 items. 

If you would like to discuss your offering and add something into the corporate category, get in touch. Please note, not every brand is eligible to list in the corporate category.